The latest Colliers International research, commissioned by Reed Travel Exhibitions, the organiser of ATM, predicts the UAE will witness the highest growth, with total tourism spend by Nordic visitors projected to reach USD718 million by 2024, an increase of 36 percent when compared with figures from 2018 and tourism spend per trip to reach USD2,088.

Building on this, Saudi Arabia is expected to witness the second largest increase followed by Bahrain, with total Nordic tourism spend estimated to reach USD86,670,000 and USD53,000,000 respectively, by 2024.