In 2018, the Gulf states generated over 82,000 overnight stays with travelers preferring to stay in Hamburg’s established luxurious hotels such as the Fairmont Vier Jahreszeiten, the Hotel Atlantic Kempinski and the Hotel Grand Elysée Hamburg.

Adding to this, around 40 percent of the total GCC arrivals and overnight stays are generated in the summer, between July and August.

Since the opening of the Elbphilharmonie – Hamburg’s new iconic concert hall – the city has become more popular than ever.

While with the upcoming Beatles’ 60th Hamburg anniversary, the opening of a new luxurious five-star hotel, a multitude of exquisite culinary Michelin-star restaurants and an extraordinarily diverse selection of must-see attractions and festivals, 2020 is the year to plan your first trip, or indeed, revisit Hamburg.

Sixty years on, Hamburg is celebrating the world’s most recognized band, with a weekend of concerts at several locations across the city including the Indra and Kaiserkeller Clubs – both authentic venues where the band performed back in the early days of the Beatlesday. An interactive Beatles’ tour as well as various exhibitions and seminar talks with Beatles’ experts will also take place across the weekend.

During the last 12 months, attractions have generated almost two thousand visitors from the Gulf, led by tourists from the UAE and Saudi Arabia.