These are the FITUR B2B MATCH agenda for tour operators’ and agencies’ international buyers, and also the agenda specialising in incentive tourism, meetings and business travel namely, FITUR MICE.

Both programmes have proved to be an effective tool, bringing together a large amount of business activity during FITUR’s business visitor days.

This is evident in the figures from the last edition at which, within the scope of these two programmes, more than 9000 B2B meetings were held with buyers from all over the world.

The FITUR MATCH platform, which will be available on January 23 – 24, 2020, will put the participating companies in contact with a total of 140 professionals (managers of travel agencies and tour operator companies) from consolidated markets and emerging areas, the latter with a special focus on the MENA region, China and Russia.

To prepare the programme, FITUR has worked with different sources in the tourism industry and with IFEMA’s network of delegations and Marketing Offices that operate in more than 28 countries.

And for meetings, incentives and business travel tourism, a growing business segment and key to the tourism industry, the FITUR MICE specialist programme will bring together, January 22 - 23, representatives of a hundred MICE tourism providers with 120 qualified buyers from around the world.