The addition of the Dominican Republic as a FITUR partner opens a wide field of joint action for communication and promotion of this important tourism industry event, organised by IFEMA from January 23 - 27 at Feria de Madrid.

This collaboration also contributes to creating a close relationship between the sum of the Dominican Republic and the International Tourism Fair, which will enable the new FITUR partner, a country that has long participated in the Fair, to take advantage and benefit even more from the event’s great promotional potential. Under the slogan ‘It has everything’ the Caribbean country will set up an important international showcase to promote the destination.

The strong ties with Spain in language, culture and history, as well as the good commercial relations and air connections, make the Dominican Republic a destination packed with opportunities and in constant growth for the tourism industry. This industry represents 60 to 70 percent of the total Spanish investment in the island, with plans to increase in coming years, positively affecting the country’s economy and tourism development.

The FITUR partner initiative was implemented in 2016 and it provides Trade Fair participants with the chance to join a partner program, offering them the widest publicity and impact for their destination through its communication strategy.