Organised by IFEMA, this is the leading event for both inbound and outbound Latin American markets, which will this year incorporate important new features geared toward increasing business opportunities.
In this regard, and as part of its commitment to specialisation and boosting key segments in the development of the tourism industry, the trade fair is unveiling a new B2B area focused on MICE tourism (Meetings, Incentives, Conferences and Events).

FITUR MITM - MICE & BUSINESS, organised in partnership with GSAR Marketing, the specialist company in MITM Events, will provide a platform for meetings between a select group of industry professionals and FITUR exhibitors.

The format for FITUR MITM - MICE & BUSINESS will involve a schedule of up to 30 pre-arranged appointments between exhibiting companies interested in taking part in the programme (up to a limit of 100 companies, with priority given to the main exhibitors) and 100 top-tier international executives (from corporate companies, incentive companies, events and conference organisers, and international associations.

In recent years, MICE tourism has seen steady growth, becoming a key option for the industry, as demonstrated by the 12,558 congresses for international associations held across the globe during 2017, according to data from the International Congress and Convention Association, ICCA. The rankings placed Spain in fourth position (564), with the US (941), Germany (682) and the UK (592) holding the top three positions.