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As Petek pinpointed, one of the main characteristics that set this destination apart from other GCC countries is that in Kuwait, visitors are in direct contact with locals and are able to socialise with them in everyday life, giving the destination a major competitive edge.

WITH THE GOVERNMENT EYEING NEW SOURCES OF INCOME, TRAVEL AND TOURISM IS BEING SEEN AS A CORNERSTONE OF KUWAIT’S DIVERSIFICATION STRATEGY,

EVERY YEAR, SOME 18 MILLION MUSLIMS TRAVEL TO SAUDI ARABIA AND AS THE SECOND HOLIEST DESTINATION AFTER MECCA, MEDINA CONTINUES TO BENEFIT FROM A MAJOR

WITH UNCANNY SIMILARITIES IN CULTURE AND TRADITIONS – YET ALL WITH A EUROPEAN FLAIR – TURKEY HAS LONG BEEN A FAVOURED DESTINATION AMONG MIDDLE EASTERN TRAVELLERS,

Cultural associations between the country and the Middle East have long been observed, creating a pathway for industry stakeholders to claim a slice of the pie. “[...] The cultural similarities between Turkey and the Middle East create a huge set of common notions.

RISING GOVERNMENT LEVIES, POLITICAL INSTABILITY, NEGATIVE PUBLICITY AND GLOBAL UPHEAVAL; THIS IS THE ENVIRONMENT IN WHICH GREEK HOTELIERS ARE SETTING A BENCHMARK WITH THEIR RESILIENCE AND ADAPTABILITY.