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Along with the various government initiatives, hoteliers, travel agents and industry stakeholders are also seeking to capitalise on what international competition will bring, and are planning to adapt to catch the eye of sports aficionados.

Qatar is going to great lengths to not only diversify its economy, but its tourism industry too.

IN PREPARATION FOR THE 2022 FIFA WORLD CUP, QATAR IS PULLING OUT ALL THE STOPS TO ENSURE THE EVENT IS NOT JUST A SUCCESS, BUT THAT IT IS PLACED FIRMLY ON THE INTERNATIONAL TOURISM MAP FOR YEARS TO COME.

“Running our business is an ongoing challenge,” admitted Teddy Aouad, operations manager, Tree O Nine Beirut, saying that nevertheless, an enhanced focus on the European segments has helped to counterbalance the drop from Arab markets.

A LONG-STANDING FAVOURITE FOR BOTH REGIONAL AS WELL AS INTERNATIONAL TRAVELLERS, LEBANON IS HEAVILY RELYING ON TOURISM TO ENDURE CHALLENGES AND PAVE THE PATH TO A BRIGHTER FUTURE.

WITH THE MICE SECTOR ACCOUNTING FOR MORE THE 20 PERCENT OF THE KINGDOM’S TOTAL TOURISM REVENUES, RIYADH CONTINUES TO PLAY AN EVER-IMPORTANT ROLE IN THE GOVERNMENT’S SAUDI VISION 2030.