New research recently released by Expedia Group Media Solutions, a global travel advertising platform connecting marketers with millions of travellers across Expedia Group’s brands, revealed that although 90 percent of consumers look for sustainable options when booking, 70 percent feel overwhelmed with navigating options and making the best choices to be a more sustainable traveller.
On the occasion of the International Day for Biological Diversity, celebrated on May 22, World Tourism Organization (UNWTO) launched a capacity building programme dedicated to sustainable tourism and biodiversity protection in Western and Central African countries.
