the UAE’s overall international recognition are all playing an important role in further improving the emirate’s ranking.

“Sharjah’s positioning as an established family destination and the region’s cultural hub will continue to be strong influencers that attract tourists to the emirate. Sharjah, through new projects, is tapping into niche markets and is appealing to the discerning traveller who is on the lookout for an overall enhanced experience,” added Kasch.
To further strengthen its family-friendly and culturally-charged image, SCTDA along with Shurooq, is working on a number of developments, one of which is the AED80 million (USD22 million) Al Noor Island project in Khalid Lagoon.

Likewise, the 126,000m2 water-themed facility, Al Montazah Park is also quickly becoming a must-visit destination while Kasch referred to the Mleiha archaeological and eco-tourism project as another up and coming sight, all of which reinforce Sharjah’s intention to create its own image that while still appealing to a broader global audience, relies on traditional values and sets it apart from other destinations.