DXB Snow Run was launched in 2020 and was one of the first snow sports competitions in the world to take place post-lockdown. Due to popular demand, it has become an annual event and last year a record 500 athletes from various nationalities took part.

 Mohammad El Etri, vice president, Global Snow, Majid Al Futtaim Leisure, Entertainment & Cinemas, said, “Ski Dubai is delighted to partner with Dubai Sports Council once again to host this unique event, which enables members of the community to stay fit and active as the weather heats up. We’re also excited to introduce a team’s category this year for added camaraderie. DXB Snow Run is just one of many events we host throughout the year as part of our commitment to improve community wellbeing by promoting a healthy and active lifestyle.”

 Ski Dubai was recently awarded the Best Sport / Adventure-Based Entertainment at the 2023 MENALAC Awards, which are the benchmark of excellence in the leisure, entertainment and attractions industry, in recognition of its commitment to foster a snow sports culture in the MENA region.