Under this agreement, Al Safeer Travel will continue to access Sabre’s intelligent platform, Sabre Red 360, allowing it to bring a higher degree of data, content and flexibility to differentiate its offering, compete more effectively and grow faster in the region.

It will also provide rich and competitive content access for Sabre’s marketplace of more than 400 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car and cruise providers, giving Al Safeer Travel the opportunity to sell personalized travel packages from suppliers all over the world.

The Bahrain travel industry is rapidly growing, and its value is expected to reach USD1 billion by 2020. To tap into this growth and provide its customers with an enhanced travel experience, Al Safeer Travel is investing in the latest technology and solutions.