The foundation, based in Sharjah and chaired by H.H. Sheikha Jawaher bint Mohammed Al Qasimi, wife of H.H.  the Ruler of Sharjah, continues the legacy of the late Sheikh Khalid bin Sultan Al Qasimi by advocating for children's rights and safeguarding their well-being, particularly in regions affected by conflict, poverty, and natural disasters.

Through this collaboration, Sharjah Sports Club will support KSQF’s mission by raising awareness about the foundation’s initiatives and amplifying its impact. This will include displaying KSQF’s animated advertisements on the electronic screens surrounding ADNOC Pro League and Abu Dhabi Islamic Bank Cup matches held at Sharjah Sports Club’s stadium.

Additionally, the KSQF logo will feature on the media backdrop during press conferences and in the mixed zone at football matches hosted at the club’s main stadium. A permanent KSQF-branded panel will also be installed in the indoor sports hall, ensuring continued visibility for the foundation across all team sports activities.