The MoU, which aligns with the Emirate’s wider 2030 economic strategy to expand the sector in order to attract more medical conventions to Abu Dhabi to contribute to the growth of the emirate’s economy, aims to foster the growth of the medical meetings hub through direct support provided by ADCEB and ADNEC to EMA, encouraging its societies to bid for more events in Abu Dhabi. There will also be assistance for the organisation with hosting more recognised international and regional conferences in the capital of the UAE.

“At DCT Abu Dhabi, we believe that through our partnerships and collaborations with key public and private entities, we will be able to create a positive impact in our community and realise Abu Dhabi’s full potential,” said HE Saood Al Hosani, undersecretary, DCT Abu Dhabi. “This strategic agreement will play a key role in enabling the emirate’s development as a global medical tourism hub, as well as bolster Abu Dhabi’s position as the preferred destination for hosting prominent events. We are delighted to work alongside ADNEC and EMA to achieve these goals and look forward to the profound opportunities that will arise from this agreement.”

The MoU will see ADCEB support with assistance throughout the bidding process and event delivery while EMA societies will receive direct promotional support through DCT Abu Dhabi’s representatives across the globe.