Part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), ADCEB is the lead body overseeing and supporting the development and promotion of business events in the capital of the UAE, and the entity accepted the prestigious accolade via a virtual ceremony which was held on December 31, 2020.

 The MICE China Forum and Awards is a renowned annual event hosted by a trade media company specialising in the MICE industry. The awards reward outstanding MICE destinations, hotel venues and MICE-related facilities, based on their respective marketing and sales performances in the previous year.

 The latest edition was held virtually due to the pandemic and the existing travel restrictions across the globe. However, despite the challenges, multiple awards which were stringently evaluated and approved by MICE China were granted to organisations across the globe for their destination marketing efforts in 2020. The ‘Best Marketing Destination’ award rewards organisations for their creative marketing approaches in promoting their respective destinations and offerings to MICE groups and professionals across China – a key market for the UAE capital.

 It is anticipated that Abu Dhabi will be one of the first destinations to welcome tourists and MICE professionals from China once the country fully reopens its outbound travel market.