With the help of an initiative by Verband Internet Reisevertrieb (VIR), one of Germany’s leading association for the digital travel industry, German tourism companies are due to make a joint appearance at ITB China 2019, which will take place from May 15 – 17, 2019 in Shanghai.

The 50th edition of ITB Berlin welcomed over 120,000 trade visitors – the highest number to date – and generated some EUR7 billion (USD7.8 billion) in sales.