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New figures released by the German National Tourist Board (GNTB) show the country’s strategic approach to attracting overseas travellers and recovering international tourism is proving a success.

The German National Tourist Board (GNTB) has been named winner of the TOP 100 Innovator Award for its use of digital solutions such as its Artificial Intelligence (AI) chatbot and Augmented Reality (AR) filter.

Q&A with Petra Hedorfer, chief executive officer, German National Tourist Board (GNTB)

Assessment of the current situation in inbound tourism and a look ahead to the future of travel to Germany

The German National Tourist Board (GNTB) has launched its worldwide ‘Discover Beethoven’ theme campaign just in time for the start of the anniversary year marking Ludwig van Beethoven's 250th birthday.