BUDGET TOURISM ACROSS THE MIDDLE EAST CONTINUES TO GAIN MOMENTUM. OPENING A FLOOD OF OPPORTUNITIES, REGIONAL STAKEHOLDERS MUST ENSURE, IN A COMPLEMENTARY MANNER, TO FILL THE GAP WHILST OFFERING QUALITY PRODUCTS AND SERVICES.
Budget travellers, whether on business or leisure, are in search of a centrally located hotel that offers good value for money without compromising on service standards or facilities expected from a midmarket hotel, explained Tania Mitchell, regional manager, revenue and digital marketing, Middle East, Premier Inn.
“One of the core propositions of Premier Inn is offering our guests quality accommodation and outstanding service at affordable prices.
This makes the brand well-received across a variety of demographics and regions,” stated Mitchell, attributing the appeal of midmarket and budget options to the growing economic pressure in the region brought on by the plunge in oil prices and the increase in inbound tourism from emerging markets, such as India.
Similarly, Rauf Mohamed, director of sales and marketing, ibis Muscat, commented that the silver lining in the oil debacle is that the previously overlooked budget segment has started to gain importance and budget hotels are becoming an absolute requirement for a well-rounded tourism growth within any destination.
“The challenges to economies across the world and in the region have influenced the travel industry to explore alternative opportunities,” highlighted Paul Byrne, CEO, flynas.
Mitchell also posited that there is a higher demand for midmarket hotels in locations, such as Dubai, where the room supply is heavily upscale and luxury driven, and was quick to mention that the acceptance of budget accommodation also relies on hotel operators to offer guests value for money without compromising on quality.