The two-day workshop aimed to encourage digital transformation in the SME sector along with startups and home businesses by highlighting the basic concepts of this vital process, its challenges, and its social and economic impact on business development.

The workshop focused on the mechanism of digital transformation for startups, small and medium enterprises, and home businesses by analysing and evaluating the readiness of each project, in addition to the features and tools required for those projects.

The workshop also provided the attendees the opportunity to familiarise themselves with the customer management system, the methodology of digital transformation, and its vitality for their projects’ prosperity and development.

On this occasion, Hamad Al-Qahtani, general manager, Bedaya Center said, “The digital transformation process addresses most of the current reality that we live in today, as this process seeks to increase the efficiency of SMEs, startups and home businesses by saving time and effort and using data in a sophisticated and more effective way.  This ensures the continuity of these projects and help establishing institutions that are flexibly adaptable with the technological developments in the business world and keeping pace with the needs of customers and entrepreneurs alike”.