A newly launched channel, Visit Abu Dhabi, aims to engage content creators to showcase the best of the emirate with creativity and authenticity, reaching wider audiences worldwide and inspiring viewers to consider Abu Dhabi as part of their future travel plans.

 H.E. Ali Hassan Al Shaiba, executive director, Tourism and Marketing at DCT Abu Dhabi, said, “This partnership is unique in the sense that it provides viewers with an opportunity to get to know Abu Dhabi through unique reels created by locals and residents of the emirate, highlighting various elements such as iconic destinations within the capital, our people and culture, as well as our exclusivity, offerings and more. And there is no better platform to demonstrate that than TikTok, which we are honoured to partner with. We look forward to growing our channel on the platform through TikTok’s guidance and creative input and have no doubt that this opportunity will have a great outcome.”