In the seven weeks since the campaign launch on  June 25, overall tourism spending has amounted to around USD1.6 billion – an increase of 26 percent over the same period last year.

 “Saudi Summer is an invitation to the citizens and residents of Saudi Arabia to explore and get to know their own country better,” said Fahd Hamidaddin, CEO, STA. “While we are focusing on providing multiple destinations and experiences for those already in the Kingdom, we are also preparing for international tourists to return, so we will be ready to welcome visitors safely again when the time is right.” 

 Through partnerships with 90 tourism businesses, including hotels, tour operators and destination management companies, the STA has developed 100 tourism offers and packages across multiple price points, for families, groups and single travellers.