The launch of Hampton by Hilton Al Barsha will provide guests with value for money services and amenities as the demand for more affordable mid-range hotels rise in the UAE market.

Rudi Jagersbacher, area president, Middle East, Africa, and Turkey, Hilton Worldwide, said, "In line with Dubai's vision of attracting 20 million tourists by 2020, we expect an increase in affluent middle-class tourists that look for true value in their hotel experiences without compromising on quality. This is what the Hampton by Hilton brand offers. We look forward to delighting guests with our signature experience."

The bright and modern 153-room hotel is the Middle East's second Hampton by Hilton to date and is located in the Al Barsha district which is popular with business and leisure travellers given its ease of access to multiple commercial areas of Dubai such as Downtown Dubai, Internet City and the Jebel Ali Free Zone.