Millennium Hotels and Resorts’ lifestyle property Studio M Arabian Plaza Hotel & Hotel Apartments recently forged partnership with DGrade, a Dubai-based eco-clothing company to launch an environmental campaign called Simply Bottles.

Simply Bottles works with companies such as schools, hotels, and organisations to increase the recycling rates of PET plastic water bottles.

Launched in time for World Environment Day, the initiative focuses on creating a sustainable way to recycle waste into everyday products, such as high-quality shirts and bags.

Ursula Chidiac, general manager, Studio M Arabian Plaza said, “Environmental sustainability is vital in the operations of the hotel. Beyond delivering high-standard hospitality service, we strive to be good stewards of the environment in the way we operate and serve.”

The recycling process begins with collecting plastic bottles from the hotel then washing, flaking and melting the plastic to produce short fibres. These fibres are then spun into recycled yarn and woven – just like a conventional fabric - to make environmentally-friendly clothing.