The sales representation agreement between Emaar Hospitality Group and Claviger covers the promotion of hotels under the premium luxury brand Address Hotels + Resorts and the upscale lifestyle Vida Hotels and Resorts as well as Armani Hotel Dubai.

Claviger will leverage its in-market presence across the GCC region to promote the hotels, with a particular focus on families and corporate guests. Led by its dedicated sales associates, the company will highlight the exceptional features and amenities offered by Emaar Hospitality Group’s hotels in Dubai to high net worth individuals and corporate houses as well as conduct roadshows and customer events. Claviger will also highlight Emaar Hospitality Group’s hotels at specialised trade shows.

Chris Newman, chief operating officer, Emaar Hospitality Group, said, “Our hotels, all located in central locations in Dubai in close proximity to the most popular tourist attractions, are already popular among guests from across the GCC region. Through our new sales representation agreement, we are further highlighting the value-add that our hotels offer to newer audiences through Claviger’s dedicated network. As Dubai readies to welcome tourists from across the world this summer, the new partnership will contribute to added occupancy levels covering both leisure and business travellers.”