Hosted by the Egyptian government and sponsored by the Antonio Lefebvre Foundation, Coral Group and Abercrombie & Kent, the three-day programme brings together ministers, CEOs, and global industry leaders at a pivotal moment for the sector, with a clear priority: accelerating recovery through coordinated leadership between governments and industry leaders.

Participants include senior figures from across the global Travel & Tourism sector, including ministers and policymakers from key markets including Egypt, Saudi Arabia, the UAE, Latin America, and across Europe.  

At a time of heightened geopolitical tension in the Middle East, the WTTC gathering sends a clear signal of confidence in the region and reinforces the sector’s role as a driver of stability and economic growth. Discussions will directly address the impact of current challenges, with a dedicated strategic roundtable on policies to accelerate recovery in the Middle East, reflecting the urgency of coordinated action across both public and private sectors.  

Over the course of the programme, heads of state and industry leaders will engage in high-level discussions covering geopolitics and global travel, workforce and talent shortages, seamless cross-border travel, high-value tourism, and destination stewardship — all critical to unlocking the next phase of sector growth.  

The programme also shines a spotlight on Egypt’s continued growth as a global destination, with a dedicated session outlining the country’s long-term tourism strategy and investment priorities, reinforcing its position at the forefront of the sector’s recovery.