Under the new brand ‘Guatemala. Amazing and unstoppable’ the Central American country will be a FITUR 2023 Partner at one of the most important editions of the International Tourism Fair, which, organised by IFEMA MADRID, will be held from January 18-22, 2023 at the Spanish capital's Trade Fair Centre, and in a context marked by the acceleration of world tourism activity.

IFEMA MADRID brings together the world's tourism industry, from January 18-23, 2023, in what will be one of the greatest editions of FITUR 2023. The increase in global tourism activity puts the industry on the road to recovery and opens a scenario of very positive expectations.