As Bahardeen noted, industry stakeholders are increasingly aware of the significance of the Halal travel sector and the immense size of the Muslim market, thus, the recent changes in services and business strategies in general.

SOME 1.57 BILLION PEOPLE AROUND THE WORLD FOLLOW THE PRINCIPLES OF ISLAM, REPRESENTING 23 PERCENT OF THE TOTAL GLOBAL POPULATION, AND A MASSIVE MARKET FOR THE TRAVEL AND TOURISM INDUSTRY.

Following this trend, many no-frills carriers have been looking to find ways to tap into the promising sector which is increasingly appreciative of their own philosophy.