AS THE MICE INDUSTRY GROWS, ST. REGIS DOHA IS FOCUSING ON THE LATEST TRENDS AND HOSTING LARGE-SCALE INTERNATIONAL EVENTS AS SAID BY YULIA CHELYAKOVA, DIRECTOR, CATERING AND EVENT MANAGEMENT, ST. REGIS DOHA

Conveying the term globalisation, one of Qatar's main tourism attributes involves the MICE segment where visitors use the country's facilities to organise international events.

Shifting from Oman’s evident ability to provide world-class premises and services for meetings, conferences and events, as well as to ease the burden of travelling for delegates, the country’s resorts, cultural and historical attractions and natural surroundings also lend themselves well to incentives groups.

OMAN’S BUSINESS TRAVEL SECTOR HAS BEEN PUT UNDER THE SPOTLIGHT AS A KEY SEGMENT WITH SIGNIFICANT POTENTIAL TO ENHANCE THE SULTANATE’S THRIVING TOURISM INDUSTRY.

While political events at the beginning of June prompted tourism providers to rethink strategies to sustain business, QTA’s commitment to diversifying the country’s inbound tourism was already well underway.

While there is significant potential for Riyadh to reinforce its status as top corporate hotspot, as Bekhiet highlighted, the capital has much more to offer.

Sharing another insight and explaining that business travellers represent a reliable market share for hotels due to high frequency of trips, Talhami pinpointed that genuine experiences and enriching complementary activities are becoming increasingly important in the MICE industry, where guests now expect added value from their event’s location over and above the functionality of the venues and accommodation.

While safety concerns might affect organisers choise of the next Middle East destination for a MICE occasion, Jordan's industry professionals seem to believe that the country’s safety stands-out in the region.

THE TOURISM INDUSTRY IN JORDAN IS TAKING ADVANTAGE OF THE POSITIVE MOMENTUM OF THE COUNTRY'S ECONOMIC AND SOCIAL RESILIENCE, CREATING IDEAL CONDITIONS FOR ELEVATING ITS ALREADY FLOURISHING MICE SECTOR, WHERE UNIQUE OFFERINGS ARE GRADUALLY BUILDING THE DESTINATION'S STABLE REPUTATION AMONG BUSINESS TRAVELLERS AND MICE PLANNERS.

Meanwhile, thanks to its very well-respected medical services, outstanding facilities and expert doctors, medical tourism has soared throughout the destination, with the Iraqi market accounting for a large proportion of such arrivals.