Emirates and Google ran an initiative entitled Celebrating Arabic Reading all through October in a bid to reach millions of smartphone users in the region, and support the UAE's Year of Reading.

Pilot André Borscherg, operating Solar Impulse 2, reached his destination, Cairo in mid-July after a 50-hour and 30-minute flight from Seville. The innovative technology transforms 17,248 solar cells into the energy required to fuel the

LUCA MEDDA is the new general manager of Centro Capital Doha. With 26 years of experience in the hospitality industry – eight of which with Rotana – and having worked in Qatar, the UAE and Egypt, he possesses a strong understanding

FATHI KHOGALY has returned to Grand Hyatt Dubai, now taking over as general manager. Khogaly joins the hotel from his most recent role as general manager at Hyatt Regency Dubai.

However, the only way out for the North African destination is to reinstate travellers’ confidence in order for

DESPITE RECENT MISFORTUNES AND THE FACT THAT EGYPT’S TOURISM IS AT A FIVE-YEAR LOW,

Very aptly, ETA is counting on the country’s main attributes which include its rich history and ancient-old civilisation.

Indeed, the destination had begun to invest in a comprehensive campaign to lure back Egyptian

EGYPT’S ABILITY TO RETAIN TOURIST VOLUMES EVEN ON THE WORST DAYS IS A REMARKABLE

Travellers are targeting more family-friendly destinations. “These days, tourists are looking for faster and