Advanced technology, cultural authenticity and hyper-personalisation are coming together to create experiences that transcend traditional definitions of luxury. Once synonymous with comfort and exclusivity, today’s ultra-luxury offers transformation through access and meaningful experiences, blending technology, privacy and sustainability.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)  has hosted an exclusive Europe (Spain, Italy, France, Germany, Belgium, Netherlands, Poland, Romania) Marketplace in Al Ain Region on October 16. The event connected over 200 travel trade partners from each country with more than 50 Abu Dhabi-based stakeholders, including hotels, attractions, and destination management companies. It forms part of ongoing efforts to strengthen relationships with industry partners from key markets and boost visitor numbers to the emirate.

The World Surf League (WSL) Longboard Tour returns to Abu Dhabi for its second edition of the Surf Abu Dhabi Longboard Classic this month, and this year’s event is bigger, better, and bringing a live concert to cap off an action-packed weekend.

Personalisation is emerging as a growing trend in travel and tourism, particularly within the luxury segment, as travellers increasingly seek experiences tailored to their individual preferences and lifestyles.