New research recently released by Expedia Group Media Solutions, a global travel advertising platform connecting marketers with millions of travellers across Expedia Group’s brands, revealed that although 90 percent of consumers look for sustainable options when booking, 70 percent feel overwhelmed with navigating options and making the best choices to be a more sustainable traveller.

Expedia recently released its annual Vacation Deprivation study, finding that Americans took six fewer vacation days (less than 12 days) than the global average in 2021, leaving the majority feeling vacation deprived (59 percent) and more burned out than ever (72 percent).

Visit Maldives had commenced a campaign with Expedia Group to promote Maldives as one of the most secluded and serene destinations in the world for tourists.