As competition for global tourism increasingly depends on digitalisation, Artificial Intelligence and creating connected experiences, the Travel Technology area is emerging as a driving force for the sector transformation at FITUR 2026.

Software solutions and services for the tourism industry, online booking platforms for travel agencies, voice assistants with artificial intelligence, innovation and technology consultancy, web and marketing projects, Wi-Fi developments, digitalisation, price managers and revolutionary payment methods are just some of the main proposals being showcased at FITUR TRAVEL TECHNOLOGY 2024 from January 24 – 28, 2024 at IFEMA MADRID.

Following the successful launch of the Amadeus Champions Club in the Gulf in 2018, Amadeus has expanded the remit of its knowledge-sharing initiative to cover even more activities and members moving forward. The club connects local travel agents and other travel industry leaders to review new policies, challenge traditional business models, and develop mutually-beneficial market intelligence.