AS THE MICE INDUSTRY GROWS, ST. REGIS DOHA IS FOCUSING ON THE LATEST TRENDS AND HOSTING LARGE-SCALE INTERNATIONAL EVENTS AS SAID BY YULIA CHELYAKOVA, DIRECTOR, CATERING AND EVENT MANAGEMENT, ST. REGIS DOHA

Considering the idea of Qatar attributing a plethora of amenities, business travellers are also magnetised to the country due to the balance between business and pleasure.

Conveying the term globalisation, one of Qatar's main tourism attributes involves the MICE segment where visitors use the country's facilities to organise international events.

DESPITE THE CHALLENGES FACING QATAR’S TOURISM INDUSTRY ON THE BACK OF RECENT REGIONAL EVENTS, QATAR TOURISM AUTHORITY (QTA) HAVE BEEN HIGHLY ACTIVE IN ATTRACTING NEW SOURCE MARKETS.

In line with QTA’s strategy of targeting Kuwait and Oman for leisure trips, Kashif Javed Khan, director, sales and marketing, Governor West Bay Suites & Residences, underlined that the property is primarily targeting Kuwait, Oman, and Turkey, offering numerous summer promotions to add to the appeal.

While political events at the beginning of June prompted tourism providers to rethink strategies to sustain business, QTA’s commitment to diversifying the country’s inbound tourism was already well underway.

ALONG WITH EFFORTS TO DIVERSIFY ITS ECONOMY, QATAR HAS BEEN LOOKING AT WAYS TO DEVELOP ITS TOURISM INDUSTRY TO APPEAL TO A BROADER RANGE OF TRAVELLERS.

Along with the various government initiatives, hoteliers, travel agents and industry stakeholders are also seeking to capitalise on what international competition will bring, and are planning to adapt to catch the eye of sports aficionados.

Qatar is going to great lengths to not only diversify its economy, but its tourism industry too.

IN PREPARATION FOR THE 2022 FIFA WORLD CUP, QATAR IS PULLING OUT ALL THE STOPS TO ENSURE THE EVENT IS NOT JUST A SUCCESS, BUT THAT IT IS PLACED FIRMLY ON THE INTERNATIONAL TOURISM MAP FOR YEARS TO COME.