As Petek pinpointed, one of the main characteristics that set this destination apart from other GCC countries is that in Kuwait, visitors are in direct contact with locals and are able to socialise with them in everyday life, giving the destination a major competitive edge.

Further augmenting the Saudi hospitality scene and the country’s appeal in general, over the next four years, a slew of global companies are expected to come on board to operate 75 hotels as the result of the Saudi Commission for Tourism & National Heritage (SCTH)’s