Marriott International has signed an agreement with Assila Investments to bring its Luxury Collection brand for the first time to the Kingdom of Saudi Arabia.
AMAALA, the ultra-luxury development situated along Saudi Arabia’s Red Sea coast, which is focused on integrated wellness and healthy living, signed a partnership agreement on September 27 with The Prince Albert II of Monaco Foundation, the Centre Scientifique de Monaco and Oceanographic Institute.
The VIP signing ceremony took place at the Oceanographic Institute on the final evening of the Monaco Yacht Show and was attended by HSH Prince Albert II of Monaco, Nicholas Naples, CEO, AMAALA, the AMAALA Advisory Board, select partners of the brand and esteemed guests.
The signing was followed by a VIP dinner prepared by Three-Star Michelin Star Chef Mauro Colagreco.
This follows a framework agreement signed last year at the Monaco Yacht Show to explore areas of mutual collaboration. Together the partners will work on oceanographic and marine life research and conservation initiatives to benefit the world’s oceans with four opportunities identified for joint projects: coral reef management, iconic species protection, Marine Protected Areas enforcement, and fighting plastic pollution.
The World Travel & Tourism Council [WTTC], the global body that represents the private sector of the Travel & Tourism industry, has announced a partnership with the Saudi Commission for Tourism and National Heritage to make Saudi Arabia a top five inbound destination, with 100 million international and domestic visits, by 2030.
Following the news September 27 that Saudi Arabia has introduced reforms to its visa regulations and dress-code restrictions for women to encourage foreign tourists, Richard Thompson, editorial director, GlobalData, a leading data and analytics company, offered his view on Saudi Arabia’s tourism market.
