Cathay Pacific has announced the continuation of its recently relaunched flights between Dubai and its hub, Hong Kong, following its first flight which took off on 21 May.

HENK MEYKNECHT has been named senior vice president of regional operations for the Middle East and Africa, at Kempinski Hotels.

Hong Kong’s flag carrier Cathay Pacific Airways served nearly 600,000 passengers from the Middle East in 2014. Although the figure slightly decreased in 2015, the company remains focussed on adjusting its routes and frequency according to demand and market conditions.

The tourism board’s confidence in the Middle Eastern market is reflected in Hong Kong’s industry stakeholders’ views. As Hildebrand noted, W Hong Kong is still at the early stages of exploring the potentially lucrative Middle Eastern market.

A COSMOPOLITAN CITY DOTTED WITH WORLD-CLASS ATTRACTIONS AND AN EVER-ENCHANTING CULTURE, HONG KONG HAS BEEN ACTIVE IN ITS PURSUIT OF ATTRACTING TRAVELLERS FROM THE MIDDLE EAST TO PROPEL THE INDUSTRY’S LONG-TERM GROWTH.