A recent social media and online campaign www.exploremyregion.com, initiated by Bavaria-based Outdooractive, Europe's largest outdoor portal for hiking, cycling, mountain biking, and skiing, has received a timely boost, just weeks after launching.

Bavaria-based Outdooractive, Europe’s largest outdoor portal for hiking, cycling, mountain biking and skiing, has acquired UK-based ViewRanger, featuring a range of additional destinations and exceptional routes and trails, across the globe.