Preferred Hotels & Resorts, one of the world’s largest independent luxury hotel brands and a global provider of sales, marketing, and distribution services to member hotels, has announced a new leadership position in the Middle East. Strengthening its global sales team, Çağlar Göncüler has joined Preferred Hotels & Resorts as Director, Global Sales – Middle East. Based in Dubai, Göncüler will strengthen the brand's presence across the region and support the commercial success of its member hotels.