Madrid once again becomes the focal point of global tourism as it hosts the International Tourism Fair (FITUR), organised by IFEMA MADRID from January 21-25, 2026. In its 46th edition, FITUR strengthens its position as the sector’s leading platform, highlighting both its international reach and its commitment to knowledge as a driver of industry transformation.

In a context in which sustainability has become a priority for global tourism development, FITUR is playing its role as a benchmark for promoting a responsible transformation of the industry. With Mexico as Partner Country, the International Tourism Trade Fair is once again bringing together the global market from January 21-25, 2026 at IFEMA MADRID, boosting business, institutional cooperation and knowledge exchange at a turning point for the industry.

As competition for global tourism increasingly depends on digitalisation, Artificial Intelligence and creating connected experiences, the Travel Technology area is emerging as a driving force for the sector transformation at FITUR 2026.

The International Tourism Trade Fair, FITUR, which is taking place from January 21-25, 2025, at IFEMA MADRID, presents the fourth consecutive edition of FITUR Sports.

The 45th International Tourism Fair, organised by IFEMA MADRID, closes its doors on January 26 with outstanding participation and attendance figures. FITUR has exceeded expectations, reaching a first estimate of nearly 255,000 visitors, with significant growth in its first three days, which welcomed 155,000 professionals.

Organized by IFEMA MADRID, the International Tourism Trade Fair (FITUR) brings together the global tourism market in its 45th edition, showcasing from January 22 to 26 the outstanding performance of the tourism industry in 2024 and the promising expectations for 2025.

FITUR 2025, taking place from January 22-26, organised by IFEMA MADRID, will be highlighting the strong tourism potential between Spain and the United Arab Emirates (UAE), where around 10 companies will be exhibiting their tourism offers at the trade fair, mainly tour operators and Dubai’s iconic Atlantis Hotel, among others.

Tourism has reached 790 million international tourists, generating a direct global economic impact of approximately USD3.4 trillion in the first seven months of this year, according to UN Tourism statistics.

FITUR 2024, organised by IFEMA MADRID and taking place from January 24-28 at the Trade Fair Centre, is presented as the world's leading trade fair, not only in the field of tourism, but also in the commitment to sustainability and environmental, social and corporate governance responsibility in the industry.

December 11 marked a milestone for global connectivity, with the launch of Iberia’s direct flights to Doha, Qatar. The flight, IB6701, took off from Madrid Barajas Airport (MAD) at 08:30 with 270 passengers on board, and landed at the hub of Qatar Airways, Hamad International Airport (DOH), at 17:35.