Accor, a world-leading augmented hospitality group, is set to introduce its successful midscale brand Novotel in Oman after signing a milestone deal to takeover an existing high-profile property close to the Sultanate’s main international airport.

Karim Zaki, general manager, Novotel, ibis and Adagio Fujairah, specifically pointed towards youngsters and students looking for basic comforts and facilities as the biggest market at the hotels as well as for the overall budget segment.