A promotional roadshow organised by the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) and Etihad Airways raised awareness for trade events in Australia by informing the public about the capital of the UAE as a potential destination.

While Emirates remains highly selective of its partners, Etihad Airways has long reaped the benefits of codeshares and equity investments. In 2015, for example, the airline’s equity partners had a core economic contribution of USD141 million and added some USD330 million to Abu Dhabi’s tourism industry.