Sharing another insight and explaining that business travellers represent a reliable market share for hotels due to high frequency of trips, Talhami pinpointed that genuine experiences and enriching complementary activities are becoming increasingly important in the MICE industry, where guests now expect added value from their event’s location over and above the functionality of the venues and accommodation.

However, the only way out for the North African destination is to reinstate travellers’ confidence in order for

GRADUALLY MOVING AWAY FROM ITS FIRMLY ESTABLISHED BUSINESS PROFILE, QATAR AIMS

AS ONE OF ASIA PACIFIC’S KEY GATEWAYS, MALAYSIA HAS SET ITS SIGHTS ON A PLETHORA OF