As Nicolas noted, along with the changing market dynamics and micro- and macroeconomics, the guest profile has also diversified, with customers now also taking into consideration not only location and space, but also pricing –

WITH PREFERENCES EVOLVING APACE, TRAVELLERS ARE INCREASINGLY LOOKING FOR ACCOMMODATION OPTIONS THAT OFFER A HOME-AWAY-FROM-HOME FEELING AND ENSURE THAT THEY MAKE THE MOST OF THEIR TIME, WHETHER ON HOLIDAY,