AIR TRAVEL HAS BECOME FAR MORE COMPLEX THAN GETTING A PASSENGER SAFELY FROM A TO B. NOWADAYS, AIRLINES FROM THE MENA REGION ARE AT THE FOREFRONT OF DEVELOPMENTS AND ARE BECOMING MORE INNOVATIVE WHEN IT COMES TO CUSTOMER SERVICE, PROVIDING NEW LEVELS OF COMFORT AND DECREASING THEIR FOOTPRINT.

CONTINUOUSLY WORKING TO REDUCE ITS DEPENDENCE ON ITS OIL RESERVES AND GIVE A NEW IMPETUS TO THE NATIONAL ECONOMY BY ENERGISING THE PRIVATE SECTOR, SAUDI ARABIA IS STEERING TOWARDS DIVERSITY WITH TOURISM PLAYING