FITUR 2024, organised by IFEMA MADRID and taking place from January 24-28 at the Trade Fair Centre, is presented as the world's leading trade fair, not only in the field of tourism, but also in the commitment to sustainability and environmental, social and corporate governance responsibility in the industry.

Software solutions and services for the tourism industry, online booking platforms for travel agencies, voice assistants with artificial intelligence, innovation and technology consultancy, web and marketing projects, Wi-Fi developments, digitalisation, price managers and revolutionary payment methods are just some of the main proposals being showcased at FITUR TRAVEL TECHNOLOGY 2024 from January 24 – 28, 2024 at IFEMA MADRID.