In this role, Göncüler will draw on his extensive network of accounts across the Middle East to drive sales for member hotels in the leisure, corporate, and group segments. With many years of experience in the region, he brings deep market knowledge, a strong grasp of its dynamics as a source market, and a keen understanding of the evolving aspirations of the Middle Eastern traveller.

 This appointment also coincides with the continued growth of Preferred Hotels & Resorts’ portfolio across the MENA region, including notable additions such as Al Habtoor Palace Dubai and Wynn Al Marjan Island in the UAE, as well as a strategic partnership with Encora Collection in Egypt.

 With almost 20 years of experience in sales, marketing, and e-commerce, Göncüler is a seasoned sales professional and a strong strategic thinker with a capable, hands-on approach to implementation. His career includes roles with Aman Resorts, The Ritz-Carlton, JW Marriott, Hyatt Regency, Kempinski, and Radisson Hotel Group. Having worked across a wide spectrum of luxury hotel and resort segments, he understands the differing commercial requirements of various property types and has the skill set to deliver simultaneous outcomes for diverse asset portfolios.