According to JNTO’s latest figures, the total number of international visitors to Japan reached 42,683,837 in 2025, representing a 15.8 percent increase year-on-year and a record annual total. At the same time, visitor arrivals from the six GCC countries reached 55,924, reflecting a 25.2 percent increase compared to the previous year, outperforming overall global growth. This highlights growing interest in Japan among travellers from the Gulf region.

 As global demand for travel to Japan expands, the GCC market is emerging as a key growth market for high-value tourism, with travellers seeking immersive cultural experiences, nature, luxury hospitality, wellness, and seasonal attractions.

 The positive trend extended into the current year, with demand remaining strong across global markets. In March, international visitor arrivals increased by 3.5 percent year-on-year, supported by the cherry blossom season.

 Interest from GCC travellers also remains high, supported by Japan’s diverse seasonal attractions, rich cultural heritage, breathtaking natural landscapes, and improved air connectivity. JNTO’s ongoing promotional initiatives in the GCC market have also contributed to the growing awareness of Japan as a premium destination offering high-quality experiences, comfort, authenticity, and safety.

  JNTO will continue its promotional activities in cooperation with local stakeholders and partners across the GCC.