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Hyatt Hotels Corporation recently announced Unscripted by Hyatt, the newest brand in its growing Essentials portfolio.

The Hyatt Centric brand, highlighted by a global portfolio of vibrant hotels with culturally immersive experiences and spaces, celebrates its continued expansion in popular hubs that place guests and World of Hyatt members in the heart of the action so they never miss a moment of adventure. In 2024, the brand saw unprecedented growth, with hotel openings in a few of the world’s most exciting cities, including Cairo, Egypt, Shanghai, China, San José, Costa Rica, Santo Domingo, Dominican Republic and more.  

Hyatt Hotels Corporation recently announced that a Hyatt affiliate has entered into management agreements with Knowledge Economic City (KEC) for two new Hyatt-branded hotels, Hyatt House Madinah KEC and Hyatt Centric Madinah KEC.

Hyatt Hotels Corporation announced the opening of Park Hyatt Marrakech on December 27, 2023, marking the debut of the Park Hyatt brand in Morocco and growing the brand’s presence in Africa, joining Park Hyatt Zanzibar and the forthcoming Park Hyatt Johannesburg, slated for 2025.

Hyatt Hotels Corporation recently announced that affiliates of Hyatt and ALDAU Development have entered into a franchise agreement to bring the full-service lifestyle brand, Hyatt Centric, to Egypt, with Hyatt Centric Cairo West.

Hyatt Hotel Corporation recently announced the opening of Grand Hyatt Kuwait – the first Grand Hyatt hotel in the country.

Hyatt Hotels Corporation recently announced a leadership change positioning Hyatt for continued strategic growth in the Europe, Africa & Middle East (EAME) region.

Hyatt Hotel Corporation recently announced the opening of Alila Kothaifaru Maldives, a private island retreat located in the picturesque Raa Atoll at the northern edge of the Maldives. The all-pool-villa resort offers a refreshing blend of serenity and discovery in a relatively untouched corner of the archipelago renowned for its abundant marine life.

Hyatt Corporation recently announced that a Hyatt affiliate has entered into a management agreement with The Red Sea Development Company for Miraval The Red Sea, a 180-room luxury wellness resort.

Hyatt Hotel Corporation recently celebrated the opening of Hyatt Regency Erbil Residences in Iraq. Comprised of 93 stylishly furnished serviced apartments, Hyatt Regency Erbil Residences offers a seamless experience for local and international visitors seeking high-quality, long-term accommodation in the prestigious Gulan Park development.